This was my original brand creation for my own business and it was inspired by the Irish word ‘Anam’ meaning soul. The core of my offering was ‘my soul work’ ; sharing my creative communication gifts with the world through the business. Anam J Creative Branding resonated with the sound of ‘ainm’ which means ‘name’ in Gaeilge so there was a sort of double entendre to it. Growing up, I had a very strong female influencer, my grandmother; she advocated education & hard work & spoke Irish to me for a young age. J is of course my name; Jacinta for the long version but J for short. The pain splashes were inspired from the phrase, she wears black but has the most colourful mind & really how I curate business brands is from both an editorial and design background; thus the old school calligraphy style script was implicit to representing this. In sharing my soul and becoming entwined in my client’s brand, it really was important that my own brand spoke the truth of my background, my journey and visually represented Anam J (J’s soul).